Deposits::Digitalno trženje prevzelo primat

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Digitalno trženje prevzelo primat

Author t-lab2
Date
Tuesday, September 23, 2014
Type
Knowledge
Bid

Več kot tretjina od 600 vprašanih tržnih strokovnjakov iz 11 držav meni, da bo za digitalno trženje do leta 2019 namenjenih več kot polovica proračunskih sredstev podjetij namenjenih trženju, 37 % jih meni, da bo v digitalno trženje vloženo še več, 75 % vseh sredstev.

Ključne ugotovitve raziskave:
1. 42 % tržnikov meni, da bodo IT analitična znanja, meritve in analize podatkov postala ena glavnih kompetenc v trženju v naslednjih petih letih.
2. 50 % sredstev za digitalno trženje bo namenjeno le mobilnim napravam.
3. Proračunska sredstva za digitalno trženje bodo obsegala vsaj 75 % vseh trženjskih sredstev.
4. Trženje bo postalo tako odzivno, da bo mogoče informacije o rezultatih dobiti takoj.

Vir: SmartInsight. Več: TUKAJ

Additional Info
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